Design-driven. Strategy-minded.

Design-driven.
Strategy-minded.

Hi, I’m Deepti – a Principal Product Designer based in NYC with 14+ years of experience shaping 0→1 digital products. I turn complex problems into simple, user-centered solutions by combining systems thinking, behavioral insights, and cross-functional collaboration. I move fast, design with intent, and always keep users and business goals in focus.

Hi, I’m Deepti – a Principal Product Designer based in NYC with 14+ years of experience shaping 0→1 digital products. I turn complex problems into simple, user-centered solutions by combining systems thinking, behavioral insights, and cross-functional collaboration. I move fast, design with intent, and always keep users and business goals in focus.

Driving impact through digital products across eCommerce 🛍️ , Healthcare 👓, Social Commerce 📱, Retail 🛒, and Enterprise tools 🧰.

Driving impact through digital products across eCommerce 🛍️ , Healthcare 👓, Social Commerce 📱, Retail 🛒, and Enterprise Tools 🧰.

Driving impact through digital products across eCommerce 🛍️ , Healthcare 👓, Social Commerce 📱, Retail 🛒, and Enterprise Tools 🧰.

Close-up portrait of a person
Close-up portrait of a person
Close-up portrait of a person
Close-up portrait of a person
Close-up portrait of a person
Close-up portrait of a person
Close-up portrait of a person
Close-up portrait of a person
Close-up portrait of a person
Close-up portrait of a person

Selected projects

Explore my selected projects, showcasing my dedication to the craft, user-driven and meaningful design.

Companies I've proudly worked at

My professional journey has taken me across multiple industries and roles and I'm thrive when I am I able to apply of the knowledge and skills to designing impactful experiences.

Some insights into my process

I leverage tools, processes and frameworks to solve complex problems to design at scale for platforms, and make tasks simple.

Mentoring and player coaching

Onboarding, coaching and mentoring designers and teams for success

Mentoring and player coaching

Onboarding, coaching and mentoring designers and teams for success

Mentoring and player coaching

Onboarding, coaching and mentoring designers and teams for success

Design process as foundation

Identifying pain points, jobs to be done, collaborate, and iterate

Design process as foundation

Identifying pain points, jobs to be done, collaborate, and iterate

Design process as foundation

Identifying pain points, jobs to be done, collaborate, and iterate

Design thinking workshops

Facilitated, lead and contributed to cross-functional team design workshops

Design thinking workshops

Facilitated, lead and contributed to cross-functional team design workshops

Design thinking workshops

Facilitated, lead and contributed to cross-functional team design workshops

Design sprints

Lead northstar iterations that influence strategy and help scale MVPs

Design Sprints As Way of Working

Lead northstar iterations that influence strategy and help scale MVPs

Design sprints as aay of working

Lead northstar iterations that influence strategy and help scale MVPs

Expert feedback

Read insights and kudos from mentors and peers who have guided and shaped my professional growth.

  • Tony Amidei

    Group Director of Design, Core eCommerce at Walmart

    "Deepti is an exceptional design leader who influences her teammates and partners with her deep range of experience, high level of craft, and very approachable and constructive demeanor. Everything she makes is thoughtfully structured, scalable, and premium. I had heard great things about Deepti’s time with Health & Wellness and North Star work for she did, and was super impressed with her quick transition to Social Commerce, driving high impact work like she’d been in the new space all along. She’s truly amazing!"

  • Scott Saunders

    Senior Director of User Experience - eCommerce at Best Buy

    Deepti is an incredibly thoughtful and hardworking designer. She puts real care into everything she does and always shows up with a ton of great design options that help move the team forward. She’s the kind of person everyone wants to work with. Dependable, positive, collaborative, and always on top of things. Her partners trust her, her work is consistently solid, and she brings a calm, steady presence to every project. Any team would be lucky to have her."

  • Michael Forsythe

    Designer. Director. Manager. Mentor.

    "Deepti is an amazingly talented designer. She is thoughtful in her approach and thorough in execution. Just when you might think all possibilities have been exhausted, she brings more. Deepti excels at both exploration and delivery. I managed Deepti for Walmart Vision and saw her take ownership of strategy and roadmaps always mindful of research, and partner alignment. And all with an incredible eye for detail, design systems, and intuitive UI. Beyond her craft, Deepti is deeply collaborative—always seeking input, learning from others, and turning feedback into growth. Watching her evolve her skills and apply that growth in real time was genuinely impressive."

  • Chris Gielow

    Product Design Director | ADPList mentor | ex: Walmart, Intuit, Motorola

    "Deepti is the kind of designer every leader dreams of having on their team—brilliantly creative, deeply thoughtful, and relentlessly focused on crafting experiences that truly serve people. During her time at Walmart Health & Wellness, she set a new standard for what “consumer grade” experiences could be in a space that desperately needed innovation. Her work on the Walmart Vision Center, especially the virtual try-on feature, wasn’t just beautifully executed—it was meaningful, making vision care more accessible and intuitive for millions. As Walmart surged in growth, Deepti thrived in the fast pace, consistently delivering work that not only met the moment but pushed the entire team forward...I watched her grow, take on new challenges fearlessly, and contribute to Walmart Design earning multiple Fast Company Innovation by Design awards..."

  • Abi Tye

    Senior Product Designer @ Homeward Health | ex-Walmart Health & Wellness

    "Deepti is an exceptional design mentor who brings a rare combination of detail orientation and follow-through, ensuring every project is executed flawlessly. She deeply cares about the growth of younger designers, always taking the time to coach, guide, and support them. Her ability to build strong relationships with cross-functional partners fosters a positive and collaborative team dynamic. Beyond her expertise, she leads with empathy and thoughtfulness, making her an invaluable asset to any team. I feel incredibly lucky to have learned from her over multiple years and highly recommend her to anyone looking for a strong design leader and mentor."

  • Will Bryant

    Product @ Walmart Health & Wellness

    "Working with Deepti has been an absolute pleasure—both as a person and as a designer, she brings thoughtfulness, energy, and deep insight to everything she does. She was one of the first colleagues I met at Walmart, where she played a pivotal role in shaping the Vision Center digital experience...Deepti is a rare talent: she’s a collaborative partner, a strategic thinker, and a creative problem-solver. From leading discovery workshops to overseeing proof of concept and continuous iteration, she’s a true Swiss Army knife of digital product development. I’d jump at the chance to work with her again."

  • Meir Kornfeld

    Product at Facebook

    "...I had the pleasure of working with Deepti for 2 years, and together we launched over 20 different features across our product suite. Deepti is an extremely talented UX designer who deeply understands user needs and can effectively translate them into innovative designs that delight customers. She is an expert at planning and executing usability tests and focus groups, religiously leverages Design Thinking methods to innovate, and is thorough about collecting user data to inform her designs. But beyond her expertise in the fields of Design Thinking and UX which are unparalleled, Deepti is an excellent people leader. During our time together I have seen Deepti coach both designers and PMs, making sure that they remain focused on the user needs throughout the design process, and that they explore the big ideas as opposed to remaining tactical. I’ve worked with many great UX leaders but Deepti’s high emotional intelligence and her ability to connect with people both on a personal and professional level is what sets her apart as a leader..."

  • Michelle Bohannon

    Senior Design Director at UnitedHealth Group

    "Deepti has all of the talents UX managers dream of when hiring an employee. She is extremely detail oriented, has a positive attitude and can seamlessly transition from one project to another. Deepti also has natural leadership skills. She coordinated a weekly Creative Critique where designers could share work and get feedback. Deepti facilitated every session and had clear ground rules and expectations so each meeting was productive. Deepti gives 100% to every project and always delivers on time. During Deepti’s time at Sears she worked on everything from online responsive design to in-store experiences to employee facing programs. Every decision she makes is backed by industry research, competitive analysis or past learnings. Deepti has lead several end-to-end projects. Her most recent is a responsive header as well as a full site re-design for our top of funnel experiences. Deepti is well organized, effective at motivating the team and keeping projects moving forward..."

  • Tony Amidei

    Group Director of Design, Core eCommerce at Walmart

    "Deepti is an exceptional design leader who influences her teammates and partners with her deep range of experience, high level of craft, and very approachable and constructive demeanor. Everything she makes is thoughtfully structured, scalable, and premium. I had heard great things about Deepti’s time with Health & Wellness and North Star work for she did, and was super impressed with her quick transition to Social Commerce, driving high impact work like she’d been in the new space all along. She’s truly amazing!"

  • Scott Saunders

    Senior Director of User Experience - eCommerce at Best Buy

    Deepti is an incredibly thoughtful and hardworking designer. She puts real care into everything she does and always shows up with a ton of great design options that help move the team forward. She’s the kind of person everyone wants to work with. Dependable, positive, collaborative, and always on top of things. Her partners trust her, her work is consistently solid, and she brings a calm, steady presence to every project. Any team would be lucky to have her."

  • Michael Forsythe

    Designer. Director. Manager. Mentor.

    "Deepti is an amazingly talented designer. She is thoughtful in her approach and thorough in execution. Just when you might think all possibilities have been exhausted, she brings more. Deepti excels at both exploration and delivery. I managed Deepti for Walmart Vision and saw her take ownership of strategy and roadmaps always mindful of research, and partner alignment. And all with an incredible eye for detail, design systems, and intuitive UI. Beyond her craft, Deepti is deeply collaborative—always seeking input, learning from others, and turning feedback into growth. Watching her evolve her skills and apply that growth in real time was genuinely impressive."

  • Chris Gielow

    Product Design Director | ADPList mentor | ex: Walmart, Intuit, Motorola

    "Deepti is the kind of designer every leader dreams of having on their team—brilliantly creative, deeply thoughtful, and relentlessly focused on crafting experiences that truly serve people. During her time at Walmart Health & Wellness, she set a new standard for what “consumer grade” experiences could be in a space that desperately needed innovation. Her work on the Walmart Vision Center, especially the virtual try-on feature, wasn’t just beautifully executed—it was meaningful, making vision care more accessible and intuitive for millions. As Walmart surged in growth, Deepti thrived in the fast pace, consistently delivering work that not only met the moment but pushed the entire team forward...I watched her grow, take on new challenges fearlessly, and contribute to Walmart Design earning multiple Fast Company Innovation by Design awards..."

  • Abi Tye

    Senior Product Designer @ Homeward Health | ex-Walmart Health & Wellness

    "Deepti is an exceptional design mentor who brings a rare combination of detail orientation and follow-through, ensuring every project is executed flawlessly. She deeply cares about the growth of younger designers, always taking the time to coach, guide, and support them. Her ability to build strong relationships with cross-functional partners fosters a positive and collaborative team dynamic. Beyond her expertise, she leads with empathy and thoughtfulness, making her an invaluable asset to any team. I feel incredibly lucky to have learned from her over multiple years and highly recommend her to anyone looking for a strong design leader and mentor."

  • Will Bryant

    Product @ Walmart Health & Wellness

    "Working with Deepti has been an absolute pleasure—both as a person and as a designer, she brings thoughtfulness, energy, and deep insight to everything she does. She was one of the first colleagues I met at Walmart, where she played a pivotal role in shaping the Vision Center digital experience...Deepti is a rare talent: she’s a collaborative partner, a strategic thinker, and a creative problem-solver. From leading discovery workshops to overseeing proof of concept and continuous iteration, she’s a true Swiss Army knife of digital product development. I’d jump at the chance to work with her again."

  • Meir Kornfeld

    Product at Facebook

    "...I had the pleasure of working with Deepti for 2 years, and together we launched over 20 different features across our product suite. Deepti is an extremely talented UX designer who deeply understands user needs and can effectively translate them into innovative designs that delight customers. She is an expert at planning and executing usability tests and focus groups, religiously leverages Design Thinking methods to innovate, and is thorough about collecting user data to inform her designs. But beyond her expertise in the fields of Design Thinking and UX which are unparalleled, Deepti is an excellent people leader. During our time together I have seen Deepti coach both designers and PMs, making sure that they remain focused on the user needs throughout the design process, and that they explore the big ideas as opposed to remaining tactical. I’ve worked with many great UX leaders but Deepti’s high emotional intelligence and her ability to connect with people both on a personal and professional level is what sets her apart as a leader..."

  • Michelle Bohannon

    Senior Design Director at UnitedHealth Group

    "Deepti has all of the talents UX managers dream of when hiring an employee. She is extremely detail oriented, has a positive attitude and can seamlessly transition from one project to another. Deepti also has natural leadership skills. She coordinated a weekly Creative Critique where designers could share work and get feedback. Deepti facilitated every session and had clear ground rules and expectations so each meeting was productive. Deepti gives 100% to every project and always delivers on time. During Deepti’s time at Sears she worked on everything from online responsive design to in-store experiences to employee facing programs. Every decision she makes is backed by industry research, competitive analysis or past learnings. Deepti has lead several end-to-end projects. Her most recent is a responsive header as well as a full site re-design for our top of funnel experiences. Deepti is well organized, effective at motivating the team and keeping projects moving forward..."

  • Tony Amidei

    Group Director of Design, Core eCommerce at Walmart

    "Deepti is an exceptional design leader who influences her teammates and partners with her deep range of experience, high level of craft, and very approachable and constructive demeanor. Everything she makes is thoughtfully structured, scalable, and premium. I had heard great things about Deepti’s time with Health & Wellness and North Star work for she did, and was super impressed with her quick transition to Social Commerce, driving high impact work like she’d been in the new space all along. She’s truly amazing!"

  • Scott Saunders

    Senior Director of User Experience - eCommerce at Best Buy

    Deepti is an incredibly thoughtful and hardworking designer. She puts real care into everything she does and always shows up with a ton of great design options that help move the team forward. She’s the kind of person everyone wants to work with. Dependable, positive, collaborative, and always on top of things. Her partners trust her, her work is consistently solid, and she brings a calm, steady presence to every project. Any team would be lucky to have her."

  • Michael Forsythe

    Designer. Director. Manager. Mentor.

    "Deepti is an amazingly talented designer. She is thoughtful in her approach and thorough in execution. Just when you might think all possibilities have been exhausted, she brings more. Deepti excels at both exploration and delivery. I managed Deepti for Walmart Vision and saw her take ownership of strategy and roadmaps always mindful of research, and partner alignment. And all with an incredible eye for detail, design systems, and intuitive UI. Beyond her craft, Deepti is deeply collaborative—always seeking input, learning from others, and turning feedback into growth. Watching her evolve her skills and apply that growth in real time was genuinely impressive."

  • Chris Gielow

    Product Design Director | ADPList mentor | ex: Walmart, Intuit, Motorola

    "Deepti is the kind of designer every leader dreams of having on their team—brilliantly creative, deeply thoughtful, and relentlessly focused on crafting experiences that truly serve people. During her time at Walmart Health & Wellness, she set a new standard for what “consumer grade” experiences could be in a space that desperately needed innovation. Her work on the Walmart Vision Center, especially the virtual try-on feature, wasn’t just beautifully executed—it was meaningful, making vision care more accessible and intuitive for millions. As Walmart surged in growth, Deepti thrived in the fast pace, consistently delivering work that not only met the moment but pushed the entire team forward...I watched her grow, take on new challenges fearlessly, and contribute to Walmart Design earning multiple Fast Company Innovation by Design awards..."

  • Abi Tye

    Senior Product Designer @ Homeward Health | ex-Walmart Health & Wellness

    "Deepti is an exceptional design mentor who brings a rare combination of detail orientation and follow-through, ensuring every project is executed flawlessly. She deeply cares about the growth of younger designers, always taking the time to coach, guide, and support them. Her ability to build strong relationships with cross-functional partners fosters a positive and collaborative team dynamic. Beyond her expertise, she leads with empathy and thoughtfulness, making her an invaluable asset to any team. I feel incredibly lucky to have learned from her over multiple years and highly recommend her to anyone looking for a strong design leader and mentor."

  • Will Bryant

    Product @ Walmart Health & Wellness

    "Working with Deepti has been an absolute pleasure—both as a person and as a designer, she brings thoughtfulness, energy, and deep insight to everything she does. She was one of the first colleagues I met at Walmart, where she played a pivotal role in shaping the Vision Center digital experience...Deepti is a rare talent: she’s a collaborative partner, a strategic thinker, and a creative problem-solver. From leading discovery workshops to overseeing proof of concept and continuous iteration, she’s a true Swiss Army knife of digital product development. I’d jump at the chance to work with her again."

  • Meir Kornfeld

    Product at Facebook

    "...I had the pleasure of working with Deepti for 2 years, and together we launched over 20 different features across our product suite. Deepti is an extremely talented UX designer who deeply understands user needs and can effectively translate them into innovative designs that delight customers. She is an expert at planning and executing usability tests and focus groups, religiously leverages Design Thinking methods to innovate, and is thorough about collecting user data to inform her designs. But beyond her expertise in the fields of Design Thinking and UX which are unparalleled, Deepti is an excellent people leader. During our time together I have seen Deepti coach both designers and PMs, making sure that they remain focused on the user needs throughout the design process, and that they explore the big ideas as opposed to remaining tactical. I’ve worked with many great UX leaders but Deepti’s high emotional intelligence and her ability to connect with people both on a personal and professional level is what sets her apart as a leader..."

  • Michelle Bohannon

    Senior Design Director at UnitedHealth Group

    "Deepti has all of the talents UX managers dream of when hiring an employee. She is extremely detail oriented, has a positive attitude and can seamlessly transition from one project to another. Deepti also has natural leadership skills. She coordinated a weekly Creative Critique where designers could share work and get feedback. Deepti facilitated every session and had clear ground rules and expectations so each meeting was productive. Deepti gives 100% to every project and always delivers on time. During Deepti’s time at Sears she worked on everything from online responsive design to in-store experiences to employee facing programs. Every decision she makes is backed by industry research, competitive analysis or past learnings. Deepti has lead several end-to-end projects. Her most recent is a responsive header as well as a full site re-design for our top of funnel experiences. Deepti is well organized, effective at motivating the team and keeping projects moving forward..."

I'd love to connect!

Looking forward to talking about my work, what drives me and all things Design.

I'd love to connect!

Looking forward to talking about my work, what drives me and all things Design.

I'd love to connect!

Looking forward to talking about my work, what drives me and all things Design.

Copyright 2025 by Deepti Kundra

Copyright 2025 by Deepti Kundra

Copyright 2025 by Deepti Kundra

Some insights into my process

I thrive by using tools, processes and frameworks to solve complex problems for platforms to design at scale and make tasks simple.

Companies I've proudly worked at

My professional journey has taken me across multiple industries and roles and I'm thrive when I am I able to apply of the knowledge and skills to designing impactful experiences.